In 1994, a stylist named David Raccuglia foresaw a future where men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process. American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming - the leading salon brand created specifically for men and the stylists they trust. Every frame in their history reflects the commitment to the professional stylist and barber, as they share in their quest to empower men through quality grooming practices and products.