After seeing that today's consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together to re-invent the once-loved family favourite. Launched in Germany in 2018, Foamie is on a mission to "Think Outside the Bottle" and re-invent the way you think about your bathroom routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.