Schorem is an old school barbershop in the heart of Rotterdam. Since its opening, Schorem has been frequented by greasers, rockers, bikers, psychobillys, ruffians and other fine gentleman scumbags from every echelon of society. With more than fifty years of barbering experience, these old school barbers dug deep into the history of pomades to formulate what they believe are the world's finest. Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. The word pomade actually comes from the French word 'pomme', meaning apple.