milk_shake Creative 10.1 Ash Platinum Lightest Blonde Permanent Hair Colour 100ml

Key Features and Benefits
• Permanent hair colour – Delivers intense, radiant colour with long-lasting results.
• Excellent grey coverage – High-quality, concentrated colour pigments help provide reliable, even coverage of grey hair.
• High-purity colour pigments – Selected for their stability and concentration to enhance colour intensity and beautiful tonal reflects.
• Advanced amino acid complex – An innovative ingredient complex incorporated into the formulation to support high-quality colour performance.
• Conditioning formula – A cosmetic conditioning base helps maintain the hair's softness and cosmetic quality during colouring.
• Milk proteins – Help condition the hair, supporting a soft, smooth and healthy-looking finish.
• Organic honey – Contributes to the conditioning properties of the formula.
• Sunflower oil – Helps condition the hair and support a smooth finish.
• Blueberry extracts – Included as part of the conditioning and protective formulation.
• Protective UV filter – Helps protect the hair during the colouring process.
• Hydrating ingredients – Selected ingredients help support hair hydration and conditioning.
• Protective cosmetic base – Designed to help preserve hair integrity and protect the hair and skin during the colouring process.
• SLES/SLS-free formulation – Formulated without sodium laureth sulphate (SLES) and sodium lauryl sulphate (SLS).
• Creative colour versatility – The extensive shade range supports personalised colour services and a variety of professional colour combinations.

How to Use

Professional salon use only. Always carry out a technical hair diagnosis before colouring, assessing the natural hair level, percentage of grey hair, hair condition, porosity and desired result.

1. Preparation and Mixing

For the standard tonal series, mix 1 part milk_shake Creative Permanent Hair Colour with 1.5 parts milk_shake Oxidizing Emulsion in a non-metallic bowl.

For the High Lift series and Clear, mix 1 part colour with 2 parts milk_shake Oxidizing Emulsion at 40 vol (12%).

Examples:
- Standard ratio: 50g colour + 75g oxidizing emulsion.
- High Lift/Clear ratio: 50g colour + 100g oxidizing emulsion.
2. Select the Oxidizing Emulsion and Processing Time

10 vol (3%): For darkening or minimal lift; approximately 30 minutes.

20 vol (6%): For lifting 1–2 levels; approximately 35 minutes.

30 vol (9%): For lifting 2–3 levels; approximately 40 minutes.

40 vol (12%): For lifting 3–4 levels; approximately 45 minutes.

High Lift shades have different application and processing requirements. Follow the manufacturer's technical instructions for the selected shade and service.

3. Application

Wear suitable gloves and apply milk_shake Color Specifics Powerful Protector around the hairline. Apply the colour mixture to dry, unwashed hair, unless the hair is extremely greasy or has significant styling-product build-up.

Same-level or darker colour: Apply to roots, lengths and ends, then process for the recommended time.

Lightening colour: Apply to lengths and ends first, leaving the regrowth area until later, following the manufacturer's application sequence.

Regrowth retouch: Apply to the natural regrowth only. Refresh lengths and ends separately with an appropriate milk_shake direct colour or Smoothies shade if required.

High Lift shades: Follow the specific application sequence and processing time in the current technical manual.

4. Rinsing and Aftercare

At the end of the processing time, add a little warm water and massage the colour for approximately 2 minutes. Rinse thoroughly, then apply milk_shake Color Specifics Acid Color Sealer according to its instructions. Follow with milk_shake Color Sealing Shampoo and Conditioner, then style as desired.

Important: Always follow the latest manufacturer's technical manual and the instructions for the specific shade and developer. Perform the required allergy alert test and follow professional safety precautions before use.