milk_shake Smoothies 10.13 Lightest Platinum Beige Blonde Semi-Permanent Cream Hair Colour 100ml

Key Benefits
• Ammonia-free formula – A gentle, semi-permanent colour cream designed for tone-on-tone colouring and conditioning the hair.
• Vibrant, radiant colour – Delivers luminous colour with natural-looking results and enhanced tonal expression.
• Conditioning performance – Helps leave hair visibly softer, smoother and silkier.
• Helps maintain colour vibrancy – Integrity 41® helps protect colour and maintain its vibrancy for longer.
• Milk proteins – Provide a conditioning action to help restore the hair’s vitality.
• Wildflower honey – Helps protect the hair.
• Amino acid complex (Keraveg 18) – Helps improve the hair’s appearance and elasticity.
• Sunflower oil – Helps leave hair soft and shiny.
• Fruit extracts – Papaya, strawberry, blueberry and cocoa extracts provide restorative and emollient properties.
• Helps disguise early greys – Suitable for blending the first appearance of grey hair, with coverage depending on the developer and application.
• Versatile colour services – Suitable for enhancing natural colour, refreshing existing shades, toning blonde or lightened hair, creating colour contrasts and adding customised tonal effects.
• Easy-maintenance colour – Ideal for clients who want colour that gradually fades and is easier to maintain than permanent colour.
• Suitable for male hair colouring – Can be used for professional men's colour services.
• Mixable shades – The range offers a variety of shades that can be combined by professional colourists to create customised results.

How to Use
Professional salon use only. Always assess the hair’s natural colour level, percentage of grey hair, condition and porosity before selecting the shade and activating emulsion.

1. Prepare the hair: Assess the hair and scalp and select the appropriate shade and developer for the desired result. For virgin hair, wash with milk_shake Deep Cleansing Shampoo and apply the colour mixture to clean, dry hair.

2. Mix the colour: Mix 1 part milk_shake Smoothies colour with 1.5 parts compatible milk_shake activating emulsion in a non-metallic bowl.

3. Apply: Distribute the mixture evenly through the hair. For regrowth applications, apply to the roots first and work through the lengths and ends towards the end of the processing time.

4. Process: Follow the recommended processing time for the service and the manufacturer's current technical instructions.

5. Rinse: Emulsify with a little water and rinse thoroughly. Follow with the recommended milk_shake post-colour treatment.

Developers and Mixing Ratios

milk_shake Light Activating Emulsion – 1.05% / 3.5 vol
Recommended for toning and very porous hair, providing delicate tone-on-tone results.

milk_shake Activating Emulsion – 2.4% / 8 vol
Suitable for tone-on-tone colouring, refreshing lengths and ends, toning and masking early greys. Official technical guidance indicates up to 50% grey coverage.

milk_shake Intensive Activating Emulsion – 5.4% / 18 vol
Suitable for more intense colour results and increased grey coverage, with up to 75% grey coverage stated in official education material.

Standard Mixing Ratio

Mix 1 part milk_shake Smoothies colour with 1.5 parts activating emulsion.

Examples:
20ml colour + 30ml activating emulsion
30ml colour + 45ml activating emulsion
50ml colour + 75ml activating emulsion
100ml colour + 150ml activating emulsion

Processing Times by Service

Virgin hair / tone-on-tone colour: 20–30 minutes.

Regrowth application: 25–30 minutes, applying to the lengths and ends for the final 5 minutes.

White or grey hair coverage: Up to 30 minutes, depending on the selected emulsion and desired result.

Colour correction or toning lengths: 5–20 minutes, depending on the hair and target result.

Male colouring: 5–10 minutes where appropriate to the desired result.

Processing times may vary according to hair condition, porosity, shade selection and the service being performed. Always follow the manufacturer's current technical instructions supplied with the product before use.