milk_shake The Gloss 9.17 Ash Violet Very Light Blonde Semi-Permanent Colour 60ml

Key Features
• Acidic pH formula designed for professional demi-permanent hair colouring.
• Ammonia-free, oil-based colouring treatment.
• Deposits colour without lightening the natural hair colour or altering its structure.
• Demi-permanent colour that typically lasts around 15–20 washes, depending on hair condition, porosity and aftercare.
• Helps blend and disguise up to 50% grey hair.
• Suitable for toning and correcting colour-treated or lightened hair.
• Helps improve the appearance of porous or chemically treated hair.
• Available in a versatile range of shades for customised salon colour services.
• Can be mixed with milk_shake Illuminate Pure Pigment to create additional tonal variations.

Key Benefits
• Enhances colour with glossy, luminous tones and radiant shine.
• Helps leave hair looking smoother, healthier and more vibrant.
• Refreshes faded colour and refines existing tones.
• Helps neutralise or adjust unwanted tonal results, depending on the shade selected.
• Maintains the natural hair colour without a lightening effect.
• Helps improve the appearance and condition of porous or chemically treated hair.
• Blends the appearance of grey hair for softer, more natural-looking results.
• Offers professional colourists flexibility to customise tonal results.
• Ideal for refreshing colour, toning lightened hair and creating a glossy finish.

How to Use

Mixing Ratio
Mix milk_shake The Gloss Colour with milk_shake The Gloss Acidic Colour Activator 6 vol (1.8%) at a 1:1 ratio.

Examples:
- 30g The Gloss Colour + 30g Acidic Colour Activator
- 40g The Gloss Colour + 40g Acidic Colour Activator
- 60ml The Gloss Colour + 60ml Acidic Colour Activator

How to Use
1. Hair analysis: Assess the hair's condition, porosity and existing colour. Discuss the desired result and consider the percentage of grey hair.
2. Prepare the hair: Cleanse using milk_shake Deep Cleansing Shampoo and pre-dry the hair until it is at least 50% dry.
3. Mix: Immediately before application, combine the required amount of The Gloss Colour with the specific Acidic Colour Activator in a non-metallic bowl or applicator bottle, using the 1:1 mixing ratio.
4. Apply: Distribute the mixture evenly through the roots, lengths and ends.
5. Processing time: Leave for 20 minutes. Do not use heat.
6. Rinse: Emulsify with water and rinse thoroughly to remove all colour residue.
7. Aftercare: Apply milk_shake Colour Specifics Acid Colour Sealer and leave for 3 minutes. Without rinsing, cleanse with milk_shake Colour Sealing Shampoo, then condition with milk_shake Colour Sealing Conditioner.

Important: Use only the dedicated milk_shake The Gloss Acidic Colour Activator 6 vol (1.8%). Do not substitute other developers, as this may affect the acidic pH and intended performance of the colour. This product is for professional use only.