Invidia Hair Ltd · 12 Aug 2026
Matrix Food For Soft Hydrating Shampoo (300ml) is a hydrating shampoo for dry, brittle hair, gently cleansing and removing excess oil without stripping essential moisture from the hair.
Infused with Avocado Oil and Hyaluronic Acid, the formula moisturises while cleansing, helping improve hydration, softness and shine. It provides 7x more moisture for up to 72 hours when used with the Food For Soft system, while helping reduce porosity and frizz with daily use. Gentle enough for daily cleansing and suitable for colour-treated hair.
Key Ingredients
- Avocado Oil – helps nourish and soften the hair.
- Hyaluronic Acid – draws in and helps retain moisture.
Suitable For
Dry, brittle hair requiring gentle cleansing, hydration, softness and improved manageability.
*89% of participants agree hair feels more moisturised.
**No sulphated surfactants **Silicone free **Vegan - no animal derived ingredients or byproducts
**No sulphated surfactants **Silicone free **Vegan - no animal derived ingredients or byproducts
