milk_shake Conditioning Direct Colour Eggplant 200ml

Key Features and Benefits
• Temporary direct colour – Creates temporary colour effects without the commitment of permanent hair colour.
• Ammonia-free formula – Colours the hair without an ammonia-based process, helping respect the hair's structure.
• No oxidising agents required – The direct-colour formula deposits pigments onto the hair without requiring an oxidising emulsion.
• High-quality colour pigments – Selected for their purity to deliver rich, vibrant colour effects and beautiful shine.
• Gel-based formula – Adheres to the hair shaft to support effective colour deposition.
• Milk proteins – Help replenish and condition the hair, supporting softness and shine.
• Argan oil – Helps nourish and protect the hair while enhancing its cosmetic condition.
• Shea butter – Provides emollient benefits to help nourish and protect the hair.
• Integrity 41® – An antioxidant-rich sunflower seed extract that helps improve colour stability over time.
• Conditioning and humectant agents – Help improve manageability, softness and shine.
• Gentle cleansing action – An amphoteric surfactant helps make the colour easier to rinse from the hair.
• Temporary colour results – Colour can last approximately 8–10 washes, depending on the shade, hair condition, porosity and aftercare.
• Versatile colour applications – Suitable for enhancing natural or coloured hair, toning bleached and highlighted hair, refreshing faded colour, intensifying shades and creating customised colour effects.
• Mixable colour options – Can be combined with milk_shake Whipped Cream to create customised colour cocktails and adjust colour intensity.
- Suitable for salon and home colour routines – Offers a versatile way to refresh colour between more permanent colour services.

HOW TO USE

1. Wash the hair with milk_shake Deep Cleansing Shampoo and rinse thoroughly. Towel-dry until the hair is damp, not wet.

2. Dispense enough milk_shake Whipped Cream into a non-metallic bowl to cover the hair evenly. Longer or thicker hair will require more product.

3. Add the desired milk_shake Direct Colour shade gradually, mixing thoroughly with the foam until the desired colour intensity is achieved. Adding more colour creates a more intense result.

4. Apply the mixture evenly throughout the hair. Comb through to ensure consistent distribution.

5. Leave to develop for approximately 2–20 minutes, depending on the desired intensity and the hair's condition and porosity.

6. Rinse thoroughly with water until the mixture has been completely removed.

7. Style as desired. Use milk_shake Color Maintainer Shampoo and Conditioner between colour treatments to help maintain the result.

MIXING RATIOS

There is no fixed colour-to-developer ratio because milk_shake Direct Colour does not use a peroxide developer.

For a Direct Colour cocktail, combine the chosen Direct Colour shade with enough milk_shake Whipped Cream to cover the hair. Add the colour gradually to control the intensity.

Example cocktail:
• Approximately 3–5ml of milk_shake Direct Colour
• Approximately 5g of milk_shake Whipped Cream
• Add more Direct Colour gradually, up to approximately 15ml total, if a stronger result is required.
Mix thoroughly, apply to clean, damp hair, leave for around 10 minutes, then rinse thoroughly.

DEVELOPERS

No developer or oxidising emulsion is required. Do not mix milk_shake Direct Colour with peroxide developer. Use milk_shake Whipped Cream conditioning foam as the mixing base, following the manufacturer's instructions.

IMPORTANT

Colour results vary according to the hair's starting colour, condition and porosity. Results are generally more intense on chemically treated or lightened hair and may last approximately 8–10 washes, depending on the individual. Perform a strand test before full application, particularly on lightened or highly porous hair, and always follow the manufacturer's current product instructions.