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Pulp Riot burst onto the scene with one goal – to disrupt a stale hairdressing industry by putting the power back into the hands of the independent artist. We want YOU to be the artist with our superior semi-permanent range. Born in LA, California and the youngest and fastest growing professional colour brand in the world, this range of bold colours will be your go-to for creating colourful looks. Designed for hair artists to create stunning vivid colours without damaging the hair, Pulp Riot is the superior paint for modern techniques that blends easier, fades better and it specifically designed for today’s modern techniques. Formulated from high quality vegan ingredients, the conditioning base leaves hair in beautiful condition with intense pigment, high shine, and long-lasting results. Pulp Riot came up from the beauty community (artists and salons), not down from the beauty industry because it was created by artists in their salon. We give artists a platform to shine on the biggest stages, whether it be our social media platforms, as independent educators or onstage for us at the world’s biggest hair events. We exist to further the careers of the next generation of hair artists, disrupting the industry with our unique style of digital education and the most vibrant and supportive artistic community. Here is what David Thurston, the founder and creator of Pulp Riot, has to say about the inspiration for Pulp Riot: “For years people have been creating products for stylists who have never stood a day behind the chair. And we thought that the magic would happen if we created something where there is zero degrees of separation between those creative products and those who use the products every day. Our products are created inside a hair salon by actual hairstylists. The range has this authenticity that we're connecting with the whole beauty community. You feel closer to our products because of that.”

Explore the PULP RIOT ranges